OEIL, published by LaSer, reads between the lines. Inter-legere: reading between the lines, that’s the etymological source of intelligence.
In publishing L’OEIL by LaSer for nearly fifteen years, LaSer has sought to provide companies with intelligence on what is happening in the streets of our cities: a slew of little titbits and small-scale initiatives, all of which go a long way to creating trends and altering our day-to-day.
Our editorial formula has remained the same. Our process involves collecting a handful of facts, then selecting one, presenting it and analyzing it. Every month, LaSer distributes to its partners a newsletter that shares six selected facts and their respective analyses.

Philippe Lemoine, Managing Director of LaSer

Source: Les tendances 2011, detected by L’Oeil by LaSer