Social desirability

June 14, 2013 in FACT, RETAIL

> THE FACT
In Malmö (Sweden), the Malmö Hardware Store, faced with competition from the big DIY brands, had the idea of loaning machines to its customers free of charge (drills, sanders, power drivers…), based on the principle that most of these machines are only used once, and selling them the consumables that go with them (mails, screws, glue, paint…).… Lire la suite / See next

Shazamisation

June 7, 2013 in FACT, INNOVATION

> THE FACT
After music, Shazam, the musical recognition software, is now tackling fashion, as it will soon be possible, by scanning for thirty seconds, to identify the brand of an item of clothing seen on a television programme, then to order it.… Lire la suite / See next

Bringing to life

May 31, 2013 in FACT, SOCIETY

> THE FACT
The Musée de la Grande Guerre du Pays de Meaux (Meaux Region Great War Museum) has created a brand new experience by creating a Facebook profile of a young Frenchman involved in the First World War who keeps a daily diary (facebook.com/leon1914).… Lire la suite / See next

Popu-cool

May 24, 2013 in FACT, SOCIETY

> THE FACT
Etsy.com is an American site that specialises in the sale of artisanal and vintage creations at affordable prices. Its uniqueness stems from the fact that it allows sellers to interact with buyers and it lets buyers form groups according to their areas of interest.… Lire la suite / See next

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