Social desirability
> THE FACT 
In Malmö (Sweden), the Malmö Hardware Store, faced with competition from the big DIY brands, had the idea of loaning machines to its customers free of charge (drills, sanders, power drivers…), based on the principle that most of these machines are only used once, and selling them the consumables that go with them (mails, screws, glue, paint…).… Lire la suite / See next
English
Français 






